SweeTarts (/ˈswiːt.tɑrts/; officially stylized as SweeTARTS) are sweet and sour candies invented by John Fish Smith, the owner of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid products, in response to parents' requests for a less-messy candy. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange.
Sunline Inc. was later bought by Rowntree Mackintosh, of the United Kingdom, which was, in turn, taken over by Nestlé. Nestlé rolled the SweeTarts family of candies into the already-existing Willy Wonka Candy Company family of brands.
In 2001, Nestlé replaced the original lime with green apple. In 2009, Nestlé stopped making lemon (yellow), but put it back into the lineup of flavours in 2014. Also, the flavours are more tart now than in the past. The current flavours in the SweeTarts roll are: blue punch (blue), cherry (pink), grape (purple), lemon (yellow) and green apple (green). Retired flavours include lime (the former flavor for green). The large boxes recently have not included ORANGE.